Chinese Culture Fest

With the Covid-19 pandemic, there came a rise in Anti-Asian hate. Chinese Culture Fest aims to make a difference by increasing positive interest and fascination with Chinese culture.

Target Audience: Students at Kean University

Attributes: Fun, celebratory, welcoming

Problem

How to get more students interested in Chinese culture and language post Covid?

A survey of 26 students at Kean University found:

In the survey, students preferred a culture festival when compared to other methods of learning Chinese language and culture

Solution

Create an event at Kean University that will introduce students to Chinese culture.

The day will be a joyful experience filled with Chinese games, art, and music

The Golden Bracelet

This animation, The Golden Bracelet, is meant to showcase the power in accepting one’s self. The visual theme is referencing Chinese shadow puppetry, which is an ancient art.

To show this story, I originally wanted to use cut paper puppets. This would more accurately resemble the shadow puppetry art from. However, the puppets were not very visible through a paper screen, as seen on the right. So, I turned to After Effects and created the animation using shadow puppetry as the visual style instead of medium.